Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Wednesday, February 20, 2013

Starred Reviews

By Pamela

Hello, my name is Pamela and I'm an online shopper. Amazon is my biggest crush--books and movies, clothes and shoes, Luzianne family-sized green teabags and Wellness Ocean Core grain-free dog food. What's not to love? I could wax on about the convenience of shipping, the customer service and the fact that I can shop in my jammies, but I'm afraid an intervention might follow. Yes, I am Amazon-addicted. But in a good way, methinks.

My morning email box contained a couple notices asking for feedback on recent purchases, which led to my thinking about reviews. Yes, I read them and write them. And I'm aware of Amazon's recent push to oust those who give glowing reviews of books-by-friends-and-family in order to sway purchasers. There are even people who will review your book or product for a fee. I've never been paid for a review and wouldn't dream of it, but I wonder if I've ever been duped into a purchase by a false review. Maybe and maybe not.

Creative Commons, flickr.com
I also post reviews on GoodReads. While I'll rarely devote the time to write out a review, I do at least hit the star option and leave my opinion in a click. What I noticed is my proclivity for 4- and 5-star reviews. Do I love every book I read? No. But if I finish a book, then chances are I really liked or loved it. A book earning less than four stars by me likely got set aside in favor of another book waiting nearby. So there it languishes, on my virtual GoodReads 'currently reading' shelf, gathering virtual dust.

So, my challenge to you is to be fervent in your reviewing. Be fair, honest and kind. If you really liked or loved a book you read, take a moment and share your opinion in an online forum. You can even go a step further and let the author know (via her website or Facebook page) how much it meant to you. Didn't love it? If you post a negative review online, make sure you're judicious in the kindest way possible. Be a reviewer, but in a good way.


Monday, February 13, 2012

Good question, Taylor!

By Pamela

Last night while sorta-watching the Grammy awards (they were on; I was doing last-minute weekend chores), I paused when I heard Taylor Swift singing "Mean."

If you're not familiar with the song, the video is here on YouTube:



Part of the lyrics read:

You, with your words like knives and swords and weapons that you use against me
You have knocked me off my feet again got me feeling like I'm nothing
You, with your voice like nails on a chalkboard, calling me out when I'm wounded
You, pickin' on the weaker man


Her ballad made me think about how mean we seem to have become as a society. You can blame it on the anonymity the Internet provides, but I'm astounded at the meanness that prevails today. It's gotten so bad that you see people disabling comments on blogs or articles, blocking people on Facebook, doing whatever possible to heed off negativity. I could give you a list of examples I've seen, but I have no doubt you've seen them too. In fact, I remarked to my boy the other day that I could post an article about how I'm donating most of my paired organs and someone would question why I wasn't giving more. Or my motives. Or slam my haircut if a photo of me accompanied the story.

Why you gotta be so mean?

It's enough to make you want to crawl in a hole and keep anything and everything about your life private. But writers depend on publicity to help sell books. In fact, most authors I know work tirelessly to self-promote by whatever means possible: Facebook, guest blogging, Twitter as well as hoping people post positive reviews on Amazon, Good Reads, B&N, etc.

I'm not naive enough to think that anyone is immune to negative reviews. Even best-sellers don't resonate with everyone. I do think it's not too much to expect people to play nice. Posting ugly comments about a book--even to go as far as to say that the author has no business being published--is really just mean. If you think your comments might be helpful to other readers, then I think that's fine. Just remember that authors are human beings with feelings and do read their own books' reviews. Even though you're commenting about a BOOK, you're really commenting about the person who wrote it.

If anything, you can try living by the mantra my mother used to repeat to me: If you can't say something nice about someone, don't say anything at all.

As I step off my soapbox, let me leave you with one last suggestion: If you've recently read a book you enjoyed--or even absolutely loved--make that author's day and leave a positive review on a book site such as the ones mentioned above.

I think Taylor would approve.
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